Surfacing insights for recruiting teams
Timeline: March - June 2022
My role: Lead product designer
Challenge
TruePlan’s executive team wanted to expand TruePlan’s TAM (Total Addressable Market) by creating a self-service app for recruiting teams. Their challenge to my team was to create an MVP product to start learning as quickly as possible.
Solution
A new product hub built specifically for recruiters. I interviewed 12 customers to better understand their pain points and where TruePlan could best find product-market fit.
Results
0 to 1 MVP delivered in just 3 months.